FLIGHT Centre Limited (FLT) has moved to strengthen its presence in the corporate travel market.
The company has unveiled plans to launch its Corporate Traveller brand to the market as part of a strategy to improve service, increase business travel market share and capture the growing needs of the SME travel market.
Executive general manager FLT corporate, Shannon O’Brien said Corporate Traveller would be closely aligned to FLT’s key global corporate travel business FCm Travel Solutions to ensure a high standard of service was maintained through dedicated account managers.
“Corporate Traveller’s service and product offering will focus on the SME market, providing clients a combination of expert advice, personal service and tailored travel management to maximize savings for small to medium sized travel budgets,” Mr O’Brien said.
“Clients can expect a high touch and cost effective travel management service backed by the global strength of the FLT group.”
Mr O’Brien said significant growth in the SME segment for corporate travel in the past few years now required a dedicated approach to travel management.
“Growth in the SME corporate travel market in the past decade has been strengthened by Australia’s prosperous environment for home grown businesses, many of which have been thriving on the back of our booming export market into Asia,” he said.
“We have witnessed substantial growth in the SME market from businesses working in a range of sectors including mining, engineering, finance and banking, technology and manufacturing. Corporate Traveller will specifically cater for the travel needs of this growing sector with a boutique travel management service that drives cost and time efficiencies.”
Corporate Traveller was introduced by FLT in 1993 and marked the company’s first push into the business travel market. As part of FLT’s strategy to focus on the SME sector and grow the Corporate Traveller brand, Flight Centre Business Travel will now operate as Corporate Traveller, as will some FCm teams that service SME clients.
Corporate Traveller will be officially launched to the Australian market February 1 2010.