More than 200 international decision makers from the travel trade have been welcomed to the Five Palm Jumeirah Hotel to celebrate the successful conclusion of the Heart of Europe Travel Summit.

The event was held in collaboration with partner Lufthansa Group.

Heart of Europe was a joint networking-event hosted by the national tourist boards of Germany, Switzerland and Austria during the Arabian Travel Market in Dubai.

The lavish evening took place on the rooftop of at the hotel, offering its high-level guests an outstanding view of the Dubai skyline.

Heinrich Lange, senior director sales, Gulf, Afghanistan and Pakistan, Lufthansa Group, said: “We are delighted to have concluded the Heart of Europe Travel Summit with a tremendously successful networking evening.

“The GCC is a key focus market for us at Lufthansa Group in view of the strong growth prospects for travel from the GCC to Europe, Switzerland, Austria and Germany in particular, and the event offered us an excellent platform to strengthen our relationships with our customers and partners to reinforce our commitment to this region.”

Highlighting the thrills the European neighbouring countries have to offer, guests were welcomed to experience an authentic culinary journey at the dedicated German, Swiss and Austrian food corners.

Guests were also entertained by a live band who traditionally performs at the world-famous Oktoberfest in Munich, Die Kirchdorfer, who played famous tunes from the three countries aiming at inspiring guests to make Germany, Switzerland and Austria their summer holiday destination of choice.

Emphasising the importance of flights connectivity between Europe and the GCC countries, the premium partner Lufthansa Group is proud to be one of the first aviation companies to initiate direct flight between Germany and the Gulf region.