The International Tourism Fair of the Americas, FITA, which will take place from 22 to 25 September 2011 at the Expo Bancomer Conference Centre, Santa Fe, in Mexico City, consolidates itself as a key event for the global tourism industry in just its second year of existence, attracting participants from more than 50 countries in the Americas, Europe and Asia, as well as 23 Mexican exhibitors.

Following the success of last year’s inaugural edition, 120 exhibitors have already registered for FITA 2011, including national and international tourism offices, major international hotel chains, airlines, car rental companies and tour operators.  Mexico’s first international tourism fair received a total of 25,000 visitors last year, including more than 2000 national and international buyers, 5000 tourism professionals and 233 media, figures which are expected to be surpassed this year.

FITA 2011 will provide an ideal platform for tour operators, travel agents and conference organisers to conduct business, meet suppliers of different tourism services and products, and find out about the latest developments in tourist destinations.  This year, organisers have introduced a Pre-scheduled Meetings System to help professional visitors plan their time at the fair more effectively.

Also new this year are pavilions dedicated to Adventure and Gay Tourism, as well as exclusive Asia and Canada pavilions, in response to growing demand. Visitors will also be able to enjoy the best of Mexican cuisine, prepared by renowned national and international chefs such as Mikel Alonso, Luis Mejia, Juanxo Sanchez, Oscar Gomez or Jaques Borja at the Cuisine Pavilion.

Like last year, business travel agents and conference organisers will be able to join work groups and take part in a special schedule of business meetings at FITA Congress.  There will also be a full programme of seminars, conferences, destination presentations and entertainment, plus the opportunity to join pre- and post-fair tours of the country and Mexico City.

FITA 2011 will be open to trade visitors only on 22 and 23 September and to the general public on the last two days.

For more information on FITA 2011 and to register go to www.fitamx.com.