It was the highlight for Lobster Experience: On Wednesday evening, the event location “Berliner Freiheit” at the Potsdamer Platz was bursting when Lobster Experience brought around 300 hoteliers, tour operators, travel agents, flight and cruise agents, as well as media, together to network and celebrate.

The tourism representatives made use of the 360 degrees Networking Party to chat about current trends and developments within the industry. With this event concept, Lobster Experience created an independent platform to network and thus set themselves apart from other ITB evening events.

Astrid Oberhummer, owner of Lobster Experience, said: “We are proud that our event was such a success and many of our friends and partners turned up. We knew that our event will serve as [an] independent platform to meet and greet people. But almost everybody who confirmed their participation, actually came last night, and this is not common during ITB and makes us especially happy.”