Leading travel brand, Kuoni, is to launch its first ever dedicated television advertising campaign on Boxing Day 2012.
There are two different creative versions that will run until January 19th 2013.
They will portray celebrations overseas, specifically honeymoons and special occasion birthdays.
Creative agency Designate designed the campaign and MediaEdge CIA have planned the media buying, which will see the emotive advertisements running across all mainstream commercial TV networks in a series of 30 second slots.
The honeymoon creative was filmed in the Maldives and highlights Kuoni’s expertise and understanding at helping plan the most special of all holidays.
The special occasion birthday creative was filmed in Kenya and highlights the attention to detail and craftsmanship Kuoni places on making these holidays even more memorable and unique.
Derek Jones, Kuoni managing director, said: “Time away with our loved ones is so precious, to many it could be the true meaning of luxury and for others it’s the stuff family memories are made from.
“Television helps us to portray those heart-stirring emotions we feel when in an amazing location overseas, be it celebrating the start of married life together or any special occasion in your life.
“We can’t wait for audiences up and down the country to tune in and be moved to travel.”