Leading travel company and home of all-inclusive, First Choice, has this week launched a brand new partnership with market leading Vue Cinemas aimed at bringing the ‘all-inclusive feeling’ to life in the UK. The partnership deal has been organised by Digital Cinema Media (DCM).
 
The First Choice ‘All-Inclusive Family Package’ ticket will be available at 82 Vue cinemas nationwide and includes entry into a film, a snack of choice and a drink. There will also be a kids’ snack box option available for young film buffs.
 
Marketing and Digital Director at First Choice Jeremy Ellis said: “We’re delighted to announce this exciting partnership with Vue Cinemas today. Heading out to see a film is a great way to have fun with your family – something that we at First Choice are incredibly passionate about. We’re renowned for our ‘all you can’ all-inclusive offering in our exotic destinations around the world and we wanted to bring a taste of that home for families across the UK.”
 
Joe Evea, Commercial Director for Digital Cinema Media (DCM), who organised the partnership, said: “The First Choice All-Inclusive Family Package is the first time a partnership of this kind has been introduced in UK cinemas. It’s a ground-breaking example of how brands can align themselves with the cinema experience, providing added value to families as part of a special day out.”
 
To support the campaign, First Choice will advertise the package across several different pages on the Vue Cinemas website, including placing a hero panel on the homepage, introducing a bespoke landing page and featuring a banner on the family page, in addition to placing promotional materials in the foyer of Vue’s 82 sites and digital adverts above concession stands. First Choice will also run a 30 second advert before a selection of films aimed at the family audience.