Ending a situation which baffles as much as it enrages hotel guests, Accor has confirmed it will offer free wi-fi to guests in the majority of its hotels in the UK.
In these ultra competitive times it seems like an obvious decision for the hotelier, with many customers simply questioning what took so long.
Free wi-fi will now be on offer in all ibis budget, ibis, ibis Styles, Novotel, Mercure, Pullman and MGallery hotels in the UK, incorporating all bedrooms and public areas.
In total, 194 Accor hotels across the UK & Ireland will offer guests free Wi-Fi.
The service will provide visitors at Accor hotels, including 59 ibis hotels, 76 Mercure hotels and 31 Novotel branded hotels, with access to free, high quality wi-fi throughout their stay, with many hotels offering the fibre optic wi-fi to guarantee the best possible service.
Guests will be able to access free wi-fi in bedrooms, meeting rooms and all public areas of the hotel.
The free Wi-Fi rollout confirms Accor’s wider commitment to emphasising guest satisfaction for both business and leisure customers.
The initiative follows recent industry research from the BDRC highlighting the significance of free wi-fi for hotel guests.
Recent figures revealed that free wi-fi throughout hotels is the most important factor for business travellers when choosing where to stay.
Demand for high quality, free Wi-Fi has been boosted in recent years by the increased use of connected devices such as tablets
Thomas Dubaere, managing director, Accor UK & Ireland explained: “Free Wi-Fi has become the norm at many coffee houses or bars but in the past with hotel groups it can vary from property to property, and differ between the public areas to bedrooms.
“We recognise that guests expect to have free wi-fi wherever they are in the hotel and for it to be a quick, high quality connection.”
As hotels have lost revenue streams in recent years, including for long distance telephone calls and pay-per-view television, charging for wi-fi has been one way in which they could still make money.
However, many guests have been left frustrated, having to pay for a service now considered a bare minimum.