FCM Travel Solutions reveals new brand identity

FCM Travel Solutions reveals new brand identity

As FCM Travel Solutions enters its twelfth year of operation, the company has announced its first logo change since its inception in 2004.

Commenting on the changes, Gregory Lording, global managing director, FCM exlained that the new brand identity reflects the evolution of the organisation, while still retaining strong links to the company’s heritage.

“I am very proud of the changes that have taken shape over the last 11 years.

“FCM has developed significantly and continues to evolve as a leading global corporate travel brand,” said Lording.

“FCM is transforming the business of travel every day.

“Whether it is through our industry leading account management services and creating customised client programs, or applying best-practice travel technology solutions – our new logo and imagery represents this and how our people, product and technology are immersed in the business of travel.

“While we as an organisation have evolved, it is our people that make the difference and remain at the core of our hero imagery.”

News of the organisation’s new logo follows the announcement last year of FCM’s fifth consecutive World Travel Award win, having secured the title of World’s Leading Travel Management Company in 2015.