fastjet has announced the launch of its Swahili language website; the first of its kind in Africa.

By launching the site fastjet will be better able to serve the local population and improve online communication with its customers.

To date, fastjet has been very successful in adapting to meet the needs of passengers in its core markets, and the launch of this new website further strengthens fastjet’s position as an aviation industry leader in East Africa.

The company has seen record growth in its digital traffic.

Visits to the website have grown by 22 per cent in the past quarter and conversion levels have grown to 11 per cent in July from the same month last year.

fastjet’s intuitive digital services are supporting the e-commerce revolution in Africa.

As Kenya, Tanzania and Uganda’s official language, over 140 million people speak Swahili in East Africa.

While English is remains the language of business, there are numerous popular Swahili newspapers, television and radio stations.

fastjet is currently the only scheduled airline in East Africa presenting its web content in Swahili.

Commenting on the new site, Jimmy Kibati, general manager, East Africa, said: “The launch of the Kiswahili language website further demonstrates fastjet’s commitment to customers in East Africa.

“We are really excited about this new feature which will make all fastjet’s services even more accessible through improved communication with our Kiswahili speaking customers here in Tanzania and other parts of Eastern Africa. Karibuni!”