Fairmont Raffles Hotels International Makkah has announced its participation at the annual Arabian Travel Market, which will take place from April 30th- May 3rd at the Dubai International Convention & Exhibition Centre.

A delegation of senior executives will represent FRHI Makkah at their exhibitor stand located in Sheikh Saeed Hall 3 (stand no. HC3750),and offer an insight into the strategically important role their properties are playing in the Kingdom’s burgeoning religious tourism market through its trio of unique five-star properties, and plans for future growth.

Additionally, ATM visitors will be able to enjoy a flavour of FRHI Makkah’s premier guest services and acclaimed FRHI hospitality.

Khaled Yamak, group director of communications, FRHI Makkah, said: “With our properties affording unrivalled views of, and access to, the Holy Ka’aba and the Masjid al-Haram -the holiest sites in Islam - our central Makkah location is ideal for pilgrims and Umrah performers visiting the city to fulfil their spiritual duties.

“In fact, our properties - offering 2,600 rooms and suites - make-up 40 per cent of accommodation options in the central Makkah area.”

The FHRI Makkah hotels represent three internationally-renowned brands - Fairmont, Raffles and Swissôtel - each of which delivers a unique experience, and come together to offer an elegant collection of accommodation options to suit every individual guest.

FRHI Makkah hospitality experts will also be on hand at the Kingdom of Saudi Arabia stand (also in Sheikh Saeed Hall 3) to discuss how the country is diversifying its contribution to gross domestic product (GDP), away from petrochemical revenues, through the labour-intensive service sectors such as hospitality, travel and tourism.

In terms of demand, Pew Research Center estimates that the global Muslim population in 2010 was 1.6 billion and is expected to grow to2.2 billion by 2030.