Expo Milano sees six million guests in first two months

10th Jul 2015
Expo Milano sees six million guests in first two months

Three numbers are essential to understand fully the positive public presence at Expo Milano 2015.

The first number refers to the tickets covered by guaranteed sales agreements: 15.6 million as of June 30th.

The auditing company Deloitte Consulting has certified every single agreement contract during these last days.

The second number refers to the tickets that have already been issued: the considerable number of 845,000 was reached on that same date.

Lastly, the entrances at the turnstiles: the system has registered around 6.1 million entrances during these first two months of which 15 per cent with the evening entrance ticket.


The overall figures are placed alongside the official ones reported by the countries, relative to the visits to their pavilions. 

Just to mention a few examples, in the first two months, the coffee cluster has declared two million visitors and Brazil one million, the United States reached their first million on June 25th; France has an average of 18,000 entrances per day while the Zero Pavilion registers between 15,000 and 20,000 visitors each day.

As for transportation, the subway is used by between 25 and 30 per cent of the visitors; 30 per cent use the rail network and private buses are chosen by 25 per cent.

The firm GFK has carried out a survey based on a very important statistical sample of interviews.

Visitors’ overall satisfaction is 8.4, on a scale ranging between one and ten, with positive peaks for the service inside the exhibition site and for the quality of the pavilions with just one critical factor related to the queues at the pavilion entrance points.



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