Adriatic holiday specialist Explore Travel is launching its Explore Montenegro and Explore Croatia brands to travel trade this January as the ATOL-bonded operator looks to build on a successful inaugural 2012 season in Montenegro. 

A new travel trade team has been developed with the aim of introducing a competitive set of packages for agents to sell to the UK market.

With principal target markets of UK holidaymakers, the Explore Travel sells a selection of handpicked villas, apartments and hotels along the Montenegrin and Southern Dalmatian coastline. 

Tours, excursions, car hire and additional services such as a villa hosting service are also offered as part of the packages which focus on providing an authentic experience of the country combined with high-quality accommodation.

It is the first year of business for the Explore Croatia operation, which has been launched following up a very successful 2012 season for the Montenegrin business which surpassed all expectations for the founding team, led by Doug Mathieson, programme director.

“Montenegro is a great destination for British holidaymakers keen to experience the stunning landscape of the mountains alongside small historical towns and a Mediterranean lifestyle. 

“We placed great importance on the quality of the accommodation that we would offer, which resulted in an excellent product range for customers. 

“We sold out last year, and this year are offering more than 150 accommodation options and double the flight capacity from 2012,” explained Mathieson.

“The new range launching in Croatia is an extension of our philosophy to place superior accommodation at the heart of our proposition, supported by on-the-ground support throughout the year by the in-house team alongside very competitive pricing.”