Google Maps has started experimenting with a new feature, allowing internet users to view specific prices for selected hotel listings.
Speaking on the LatLong Blog – which offers news and updates from Google Earth and Google Maps – the search giant said their products were often one of the first stops travellers make to find and compare hotels.
Now – for a small portion of users – Google hopes to make the process even easier.
“With this feature, when you search for hotels on Google Maps you’ll be able to enter the dates you plan to stay and see real prices on selected listings,” Google said in a statement.
“You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicated by the Sponsored text, and click through to reserve a room on the advertiser’s site.
“By showing you this relevant hotel rate information directly in the Google Maps results panel we hope to make this aspect of your trip planning more speedy and efficient - so you can get where you’re going and enjoy your travel destination!”
This new feature will not change the way that hotels are ranked in Google Maps, the site confirmed.
Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors, regardless of whether there is an associated price.
“While we’re experimenting with this feature, we’re currently working with a limited number of advertisers and it will only be visible to a small portion of users,” Google added.
“As always, we’ll evaluate the usefulness and effectiveness of this new feature based on both data and feedback, and hope to make it available to more users and offer prices from more partners over time.”