Following the first prolonged heat wave since 2006, the world’s leading online travel agent Expedia.co.uk has seen a huge increase in bookings for some of the UK’s top beach destinations – suggesting Brits are flocking to the coast to avoid the stifling city heat.
New data released today from Expedia.co.uk shows a dramatic rise in domestic beach bookings during the recent heat wave, with holidaymakers heading to British beaches to bask in the glorious sunshine. Bournemouth tops the list of UK beach escapes in terms of the greatest increases vs. the last 28 days last year, with a substantial 119% increase in bookings and Eastbourne follows with a 100% rise. Devon seaside retreat Torquay is also high on the list at number four, with an 81% rise in bookings.
This data follows Expedia.co.uk’s Flip Flop Report released this week, which explored beach habits across the globe. The survey suggests British beachgoers have one thing on their mind during a beach break – food; from pre-holiday diets to exploring local cuisine. One in five of Brits are fanatical about going on a diet before holidays but when there the British also admit to overdoing it, with 60% of us confessing to overeating when away. The research showed that in comparison to our European counterparts, we do go overboard, with only one in four of French and only 39% of German holidaymakers admitting to overindulging.
Andy Washington, Managing Director, Expedia.co.uk commented: “With the recent heat wave, what better way to take advantage of the sunshine than to head to one of our great British beaches. It’s quicker and easier than ever to book a last-minute break and with the Expedia app now you can book on the way there. There’s no excuse not to take some time for a short break during this great British summer. “
As the warm weather looks set to dwindle by next week, British seaside bookings are likely to continue over the weekend. Beachgoers in Brighton however, had better watch out where they pitch their wind-break as it was revealed to be the most popular destination booked by the Germans for July which, according to the results of the Flip Flop Report, were revealed as the most likely nation to go au naturel while sunbathing - with nearly a fifth (17 per cent) confessing to going nude on the beach on at least once occasion.
The top 10 beach destinations booked by Brits in the last 28 days are:
5. Southampton and south coast region
7. St. Helier