Expedia has signed a deal to become the official sponsor of Professional Game Match Officials (PGMO).
The deal will see the Expedia brand appear on the shirts of match officials at the Barclays Premier League, the npower Football League, The FA Cup with Budweiser, the Capital One Cup and other domestic, professional matches in the UK.
The one year sponsorship kicked off yesterday, at the Community Shield at Villa Park.
The partnership gives Expedia access to over 2,500 professional football matches, with an estimated cumulative global TV audience in excess of five billion.
Dan Lynn, chief executive of Expedia in Asia said: “Sports and travel connect people and bring cultures together. Football fans are immensely passionate about the game and they will travel anywhere to support their teams.
“At Expedia, we understand the passion and inspiration behind these trips and there is no better opportunity to showcase the breadth of Expedia’s offerings than on English football’s greatest stage, a global sport that attracts over 1.2 billion viewers across Asia.
“It is through such strong collaborations that we can connect with our customers across our local sites in Asia, such as Expedia.com.sg, Expedia.co.th, and the soon-to-launch, Expedia.com.my.”
Through the partnership Expedia hopes to connect with customers and highlight how it can help people to make the right travel decisions for their unique needs.
The partnership delivers a range of designation and promotional rights, including shirt and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity material, PGMO and all governing body websites, as well as match official and refereeing inventory.