Expedia Affiliate Network, the private label arm of the world’s largest online travel company, today expands its share of the airline market thanks to a new partnership with Swiss International Air Lines.
The deal will see one of Europe’s leading international airlines use EAN’s Chameleon hotel retailing platform alongside its Smart Cross Sell product to increase online revenues by offering travellers a targeted range of accommodation options alongside or after booking their flight.
SWISS selected EAN’s solution following a competitive tender.
The Chameleon platform provides the airline with a targeted inventory from EAN’s global database of almost 160,000 hotels to ensure its customers can find the most relevant hotels in their chosen destinations.
The solution also gives travellers access to user-generated content from TripAdvisor and area maps so they can choose the best accommodation for their individual needs.
By integrating EAN’s Smart Cross Sell product into the platform, SWISS will be able to ensure customers find the perfect match for their hotel needs after the purchase of their airline ticket. Smart Cross Sell’s intelligent sort locates the highest converting properties and the best deals, with user-defined profiling to match the right deal to the right customer.
Luca Graf, head of online & direct sales for Swiss International Air Lines, commented: “We chose to partner with EAN because of the huge choice its inventory offers across the 61 destinations we fly to, as well as its ability to integrate quickly and easily into our site.
“We’re confident that Chameleon and Smart Cross Sell will make booking travel easier for our customers and also improve ancillary revenues for us.”