Expedia accelerates mobile growth

Expedia accelerates mobile growth

Expedia.com has unveiled several major updates to its Expedia mobile apps, in response to recent company research on mobile travel behaviors.

The updates enable a more complete, one-stop travel resource, featuring access to an enormous selection of flights, hotels and now rental cars, as well as a number of local activity options in top U.S. destinations.

Recent Expedia app updates include the addition of rental cars; a section displaying local activities; a ‘Book Now, Pay Later’ option; Vacation Package Savings; New Travel Collections for Tablets and a Redesigned Launch Screen.

“Data is the heart of Expedia,” said John Kim, Chief Product Officer at Expedia.com, “and mobile is a contextual access point to our data. Our top priority right now is providing consumers access to all our lines of business.

“Travelers are mobile by nature, so we strive to offer the tools that will support their adventures throughout all phases of their trip: from booking, to physically traveling, to enjoying the vacation. Consumers tell us what they want in their mobile offerings, and we’ve been steadily delivering. Our latest updates, like the ability to book cars and activities in addition to hotels and flights, help provide the content that mobile-savvy travelers demand.” Kim added.

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