Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) are urging potential exhibitors to book space as soon as possible to take advantage of the priority booking rates that are only available until the end of November.

AIME is the region’s premier exhibition for the meetings and incentives industry with over 800 exhibitors attending each year and around 3,500 Hosted Buyers and industry visitors combined from around the world, all there to make business happen.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said that AIME is the ideal forum for showcasing products to the global meetings industry and exhibitor space for 2012 is proving popular.

“This year we are seeing many exhibitors increasing their stand size to include trade partners or simply for a greater presence,” Ms de Swart said.

“Organisations which have previously shared a stand are branching out and committing to their own in order to have more exposure at AIME. Demand for floor space is high which is why we are encouraging businesses to register now.”

Many exhibitors are also securing additional branding opportunities to promote their products and services.

AIME’s Globe restaurant will be sponsored by South African Tourism in 2012 and will allow attendees to conduct informal meetings while sampling its cuisine and culture in a comfortable dining atmosphere.

Lalie Ngozi, Country Manager of South African Tourism Australasia said the partnership with AIME allows delegates to experience the true taste of South Africa through its thoughtfully tailored menu.

“South African Tourism has a long standing relationship with AIME, so we are thrilled that the business tourism representatives who visit from across the Asia-Pacific will be able to sample both traditional meals and cuisine with a modern twist,” Ms Ngozi said.

“The flavours of South Africa are certainly unique and we are sure that visitors will enjoy trying our delicious national dishes.”

AIME will also be launching the brand new Globe 2 restaurant, SingaporeXpress, sponsored by the Singapore Tourism Board (STB). The Singapore-inspired, hawker-style dining experience will provide faster meal options for visitors who are short of time.

STB’s Area Director of Oceania, Sandra Leong, explained that the opportunity to sponsor AIME’s newest restaurant made perfect sense for STB.

“It was an obvious choice for Singapore Tourism Board to sponsor Globe 2 at next year’s AIME because it’s such an excellent platform to extend our overall branding to the conference and meetings industry, in addition to our stand,” Ms Leong said.

“The space will afford us some creative licence to show delegates what Singapore is all about through engaging and eye catching furniture, decor and delicious Singapore-style cuisine!”

“Sponsoring Globe 2 will enable our message to reach the relevant target audience, and hopefully give them an appetiser of a Singapore experience which will entice them to consider and experience the real thing.”