evolution, the hospitality e-commerce and e-distribution provider has announced a new service enabling hotels to manage their contracts with online travel agents (OTA’s) including Expedia more efficiently. Hotels now have the opportunity to take advantage of evolution’s own chain level agreements with OTA’s thereby immediately opening up incremental demand and improved merchandising terms.

Vanesha Ramsamy, e-commerce Manager at evolution comments “We realise the difficulty independent hotels can have in contracting and maintaining relationships with the big OTA’s. In today’s competitive market hotels need to feature prominently on these sites with the correct rates, policies and offers in place. evolution offers hoteliers access to our pre-negotiated preferred agreements with OTAs including Expedia, and the relationships we have in place guarantee hotels a framework to better sell their inventory. We will manage the hotels presence on the sites for the hoteliers so it’s no extra work for them”.

evolution works with the OTA’s on the hotels behalf ensuring that they are promoted effectively online including setting up the hotels rate plans, improving their ranking position on the OTA website and promoting special offers. Hotels wanting to attract a specific market can also promote niche offers which will be highlighted in certain sections of the website and in e-newsletters. evolution also has chain-level agreements with ebookers, lastminute, Travelocity, Orbitz and many more.

evolution is an e-commerce and e-distribution provider who has introduced the most innovative CRS and Channel Manager hybrid for rate distribution to the GDS’s and OTA’s.