Eurostar is looking to inspire travellers to make new discoveries and surprising encounters in the destinations they visit, by re-running its ‘Maybe’ TV advertisement and refreshing its onboard magazine, Metropolitan, this spring.
From today ‘Maybe’ TV advertisement, which has been re-edited to include some new scenes of London and Paris, will run in the UK, France and Belgium.
The ad, which ran for the first time last October, showcases the quirky, vibrant and humorous sides of Paris and London.
As part of a wider online and social media campaign, consumers can win monthly Eurostar travel for a year and the chance to be featured in Metropolitan, simply by sharing their own insider city tips on fashion, arts, food or music via stories.eurostar.com.
Lionel Benbassat, director of marketing and brand at Eurostar, said: “Through both our TV advertising campaign and our onboard Metropolitan Magazine we want to inspire people to enjoy new experiences.
“Whether meeting new people or discovering new places, travel opens up a world of possibilities and we hope to encourage people to book their next trip and bring back their own inspirational stories.”
Travellers searching for some destination inspiration whilst on board can enjoy the new look Metropolitan this month.
Published by Ink, the lifestyle magazine has been updated with a fresh look and feel and new editorial and Eurostar-owned content to give passengers the latest news on style, food, culture, design and travel in all of Eurostar’s destinations.
With a new front cover and a simple layout to make it easier for readers to find what they’re looking for, the magazine features a new tagline ‘Exploring is more than travelling’ and the words ‘Style – Food – Culture – Design - Travel’.