Eurostar, the provider of high-speed, carbon neutral rail journeys between the UK and the Continent, has been recognised as the top train operator in this year’s Superbrands UK. The survey* - which identifies the UK’s strongest consumer brands - is drawn up by the Centre for Brand Analysis. This year, Eurostar was placed 52nd in the top 500 Superbrands (up from 67th last year), making it the top train brand in the UK.
The annual Superbrands programme, now in its 14th year, identifies the UK’s strongest brand as voted by the British public. It uses an independent research process to ask a panel of experts and thousands of nationally representative consumers their opinion on every major UK brand. All Superbrands must represent quality, reliability and distinction.
Simon Montague, Eurostar’s Director of Communications, commented: “We’re delighted that consumers recognise Eurostar as the UK’s premier train brand, as well as many of the UK’s other well-known names, including airlines.”
“It is recognition of the consistently high standards of value, punctuality and service we provide to business and leisure travellers alike, making journeys quicker, simpler and easier.”