The first ‘Market Focus SPOTLIGHT on Europe’ at AIBTM (www.aibtm.com) with some 15 exhibitors participating will also see Barcelona Convention Bureau, Dublin Convention Bureau, Ireland, Visit London, Prague Convention Bureau and Hungarian Tourism providing prizes for a draw to be held at the end of the session among the attending Hosted Buyers who selected Europe as a preferred destination to place business in their application to register.

6 lucky Hosted Buyers will be drawn from a business card raffle to win a Waterford Crystal Clock from Ireland, an Olympic Games Goodie Bag from Visit London, luxury leisure breaks in Barcelona, Prague, Dublin and Budapest.

The one hour session has been organised as a direct response to the AIBTM 2011 post-show research which confirmed that 60% of Hosted Buyers have a direct interest in placing business internationally.

“AIBTM is a great example of one of the new-style of shows engaging Hosted Buyers from across the business and events industry. With proven success already in Europe (EIBTM) for the Hosted Buyer programme, we are confident that the business development success we have experienced in this region will be repeated in North America” said Chris FJ Lynn, Sales & Marketing Director, North American & Emerging Markets at London & Partners.

Graeme Barnett, Reed Travel Exhibitions, AIBTM Event Director commented, “We have been working closely with European exhibitors to enhance their experience at this year’s show and as there is clearly an interest in outbound business from US buyers, this new networking feature should provide a great opportunity for buyers and suppliers to connect and generate business leads with the prize draw as an added incentive”.

Christoph Tessmar, Director of Barcelona Turisme Convention Bureau commented: “As an exhibitor I am very excited to be involved with AIBTM. It is an incredible opportunity to meet and network with Hosted Buyers from the business and events industry and particularly from the American market. It is a great source for new business, for us as a destination and of course for our associated members. Now in its second year AIBTM is showing great promise with a strong increase in participation particularly with regards to the number of hosted buyers”.

To view the fill list of prizes, which can be won at the end of the Market Focus SPOTLIGHT on Europe session please visit: http://www.aibtm.com/Exhibiting/Market-Focus-on-Europe/