Europcar has unveiled InterRent, its new low-cost car rental brand for leisure customers.

First implemented in France, Germany, Portugal, Spain and the UK, InterRent is to be expanded over the coming years encompassing the franchise network.

The launch of InterRent illustrates Europcar commitment to meeting all of its customers’ mobility needs.

“The launch of InterRent is a key achievement of our group’s strategy.

“With InterRent, we are addressing customers’ needs, expanding our offer, enriching our brand portfolio and entering a growing market, the low cost car rental segment,” said Roland Keppler, chief executive, Europcar group.

As of April 2013, customers will benefit from InterRent new car rental offering in five European countries and enjoy a smart, simple and friendly low-cost solution.

InterRent puts itself in the customers’ shoes: by talking in their language, it puts customers at ease with the car rental experience.

Mostly based near airport and railway stations, the 44 InterRent stations will offer customers a fleet of 6,000 vehicles, including mini, economy, compact and mini van categories.

“With its ‘drive, save, enjoy’ signature, InterRent is targeting a new category of leisure travellers,” commented InterRent director Jehan de Thé.

“In addition to a low cost approach, we will offer a client experience based on innovation and quality of service.

“We plan to double the number of stations and to deploy InterRent outside Europe by 2014.”

At the heart of the InterRent offering is a simple, user-friendly website, which provides an easy booking process in just three steps:

• Date and place of the rental.
• Vehicle category and any options needed.
• Payment.

Each rental includes:

• 24h on-road assistance.
• The mandatory third-party liability insurance and additional coverage for theft and damages.

Customers have the opportunity to choose options including: a baby seat, GPS, and extra drivers.

To support and promote the InterRent launch, a 12-months online marketing campaign has been initiated in all five European countries where the service is available.