Europcar smooth the journey with new vehicle hire guide

Europcar smooth the journey with new vehicle hire guide

Europcar, the UK’s leading vehicle hire company has launched a new step by
step guide, just ahead of the peak summer season, to be given to every
customer at the outset of their vehicle hire.

‘Your Guide to a Smooth Journey’ offers all the key information customers
need to make their car hire experience enjoyable. The guide includes tips
on what to do before setting off, how to improve fuel economy, how to keep
the kids happy in the car and some useful telephone numbers customers may
need.

Catriona Lougher, Marketing Director for Europcar said: “This may seem a
simple step to take but we have invested a lot of time and research into
getting this guide exactly right for our customers. It really has been an
opportunity to go back to basics, seeking the views of our customers and
looking at how we can dispel some of the uncertainties and mistrust that
has surrounded car hire. Your Guide to a Smooth Journey makes the process
as clear as possible, so that customers enjoy a simple, straightforward
hassle free vehicle hire experience.”

The guide is just one of a number of developments Europcar has launched
this year to make car hire more accessible to households looking for
alternatives to the family run around, or as an alternative to ownership
all together. From free car hire delivery and collection through weDeliver,
one way hires to and from Airports with Airport Connect and Options+ to
enable customers to tailor the hire to their needs with Sat Nav, additional
drivers and child seats, Europcar is focused on delivering what customers
want from their vehicle hire company.

Catriona Lougher concluded: “Some customers hire from us once a year, some
once a month and the reasons for hiring vary so we needed to ensure the
guide would be helpful on a number of levels.  However in listening to our
customers there was one common theme: keep it simple. And that’s what we’ve
done, not only in the creation of this guide but we’re looking at every
process of the customer journey to make it as smooth as possible for our
customers.”

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