Europcar searches the West Midlands for the latest Karaoke singing sensation

Europcar searches the West Midlands for the latest Karaoke singing sensation

As auditions for the latest series of the UK’s most popular talent show come to an end, Europcar, the leader in car hire services in Europe for leisure and business users, has launched a competition to find the best in-car karaoke singer in the UK.

And shoppers visiting the Bullring this Saturday (11th August 2012) will have a chance to record their entry at a special Europcar roadshow.

The car is the stage in the latest cutting-edge and engaging social media campaign from Europcar, which plays on the karaoke culture and builds on the huge popularity of talent shows.  With so many singers and wannabe performers entering talent shows but failing to hit the big time, Europcar’s Caraoke Competition provides a great opportunity for the more eclectic singers and entertainers to prove their worth and drive away in a cool Fiat 500.

The idea is to get people recording their favourite song from a list of 10 classics, including the hit by Europe, ‘The Final Countdown’ and ‘Dancing in the Moonlight’ by Toploader and then uploading their videos to Facebook. Then consumers will be encouraged to vote for their favourite videos and share them on Facebook using the YouTube API feed. The performance with the most votes will win the grand prize of a Fiat 500.

Whilst motorists can film their own videos, in their own time, Europcar is making it even easier for residents from the West Midlands to join in the fun and show off their talents by hosting a special live roadshow at the Bullring shopping centre this Saturday, 11th August on the Ground Floor, outside Debenhams, from 10:30 - 18:00.  Budding karaoke performers will be able to record their own videos for immediate uploading to Facebook.


In addition to the grand prize, a series of weekly prizes will be given out between July 25th and August 22nd including Amazon e-vouchers, Eastern Airways flights, an overnight stay plus dinner and breakfast at the exclusive Hand Picked Hotel, Garmin Sat Nav systems, Samsung Galaxy Tablets, Driving Experience packages and Spa Days at the luxurious 5 Star hotel resort Stoke Park. Weekly prize winners will be selected via a prize draw giving entrants more chances to win prizes.

“Our job, as market leader is to set the standard across the board,” said Ken McCall, Managing Director, Europcar UK Group.  “From car hire to social media strategies and campaigns our objective is to keep Europcar at the forefront of the marketplace by implementing innovative techniques that drive the business forward and change consumer expectations of car hire.

“Caraoke is a lighthearted campaign and we want shoppers and motorists in the West Midlands to get into the groove with us and have some fun. With talent shows becoming increasingly popular, Europcar is urging shoppers to come down to the Bullring and show-off their singing voices.  A new car could be theirs - and it might be the big break they’ve been looking for.”