Continuing its successful Fast Lane transformation plan, Europcar has announced a significant increase in total revenue for the fourth quarter in a row.
Total revenue amounted to €413.7 million for the first quarter of 2015, compared to €374.2 million in quarter one last year, representing an increase of 10.6 per cent.
Excluding favourable exchange rate effects (mainly GBP appreciating against Euro), the revenue growth reached 7.4 per cent, including French franchisee integration effect for 1.2 per cent.
Every corporate country contributed to the overall growth of revenues.
Rental day volume increase of 10.4 per cent compared with the first quarter of last year, with an especially good momentum in the UK, Italy and Spain.
The sustained favourable trend on price for leisure segment was more than offset by the business segment notably due to an increasing share of car replacement.
As a result, revenue per day declined by 1.9 per cent at constant exchange rates.
This strong performance over the last four quarters is the result of a revitalisation of both leisure and business segments in every country, supported by the Fast Lane commercial initiatives.
In particular during quarter one of 2015 Europcar continued to foster international demand with the signing of six additional agreements with Global Sales Agents and of one contract with a new partner in Japan. –
The car rental giant also expanded its range of mobility products for leisure customers with the launch of ‘Keddy by Europcar’, dedicated to tour operators, travel agents and brokers.