With over 8 million adults in the UK accessing the internet via their mobile phone, a growth of 42% on 2008*,  Europcar, Europe’s leading vehicle hire company, has launched car booking on the go with a new mobile phone reservation service for online booking from any web enabled mobile phone.

Providing a swift and easy way to book vehicles, this latest development is a further example of Europcar’s commitment to make car hire simple, accessible and stress-free.

 

Whether it’s waiting in an airport lounge, out with friends planning a weekend away or making use of some spare time on the commute home, customers can make or change a reservation, book any extras such as sat nav and child seats and find the nearest hire location when they are on the move and from their mobile phone (http://mobile.europcar.co.uk).  An integrated search engine makes it easy to find a convenient car hire location, and for iPhone users, it automatically selects the nearest branch to the customer’s current location.

 

Once booked, the confirmation is sent immediately by free text and email.

 

Available in seven languages (English, Dutch, French, German, Italian, Portuguese and Spanish) and for all Europcar vehicle hire locations around the world, the innovative service is compatible with all mobile phones that have Internet access (including Blackberries, iPhones and other smart phones).

 

As part of the launch, a 10% discount is being offered to Europcar customers that book via mobile internet until November 30, 2009. This offer applies to reservations of all passenger cars, as well as to vehicles in the “Prestige” range. Contractual conditions for business customers will be applied automatically when they enter their contract number.

“We want to stay at the cutting edge of innovation and forge close relationships with our customers,” said Guirec Grand-Clément, Global Sales and Marketing Director, Europcar International. “This new service illustrates our commitment and provides greater flexibility for the most mobile among these customers. As a result, every owner of a mobile phone with Internet access can now reserve a Europcar vehicle at any time at any location in our network around the world.”