Europcar continues its commitment to moving its fleet to five per cent electric vehicles by 2020, with the launch of a new electric vehicle service in Birmingham City.

Ken McCall, managing director, Europcar UK Group, commented: “Europcar is leading the way in sustainable transport with a commitment to a five per cent electric vehicle fleet by 2020.

“From today we will be promoting a new fleet of electric rental vehicles to the people of Birmingham and introducing our ground-breaking electric vehicle delivery and collection service. 

“Europcar customers in Birmingham will now have the ability to reduce their environmental footprint and opt for a greener solution for urban journeys by renting an electric vehicle.

The electrically powered Nissan LEAF cars will be used for delivery and collection of hire cars in Birmingham and will be available to hire at Europcar branches across Birmingham, allowing customers to experience the greenest motoring technology.

Albert Bore, leader of Birmingham City Council stated: “Birmingham City Council recognises Europcar’s leadership role in promoting sustainable mobility solutions. 

“I welcome Europcar’s decision to offer electric vehicles for rental to the people of Birmingham which will assist in meeting the Council’s target of a 60 per cent reduction in carbon emissions by 2027.

“The Mobility Action Plan White Paper calls for partnership with the private sector to meet our emissions target and the innovative use of electric vehicles by Europcar for delivery and collection highlights the way businesses can examine their use of vehicles to identify green solutions. 

“I am impressed with the number of local Birmingham businesses who will be taking advantage of Europcar’s new electric vehicle rental service, in order to play their part in improving the City’s air quality and reducing emissions.”