Francis Bleasedale, fleet and business sales director, Fiat Chrysler Automobiles UK, joins Bob Maclachlan, head of fleet procurement at Europcar UK Group

Europcar continues to invest in the premium motoring experience with the addition of the Alfa Romeo 4C to Selection, its fleet of luxury and fun vehicles.

Whether it’s booking a car for a special occasion or driving to impress at an important meeting, now Europcar customers can turn heads for the right reasons.

“Alfa Romeo is a brand that combines quality design with sporting performance to deliver a thrill for motorists,” said Justin Shaw, fleet director, Europcar UK Group.

“And that’s why we’re really pleased to be able to add this new model to the Selection fleet.”

The Alfa Romeo 4C harnesses design and technology to create an ultra-lightweight car that excites drivers and reignites their passion for the open road.

Its addition to Europcar’s Selection range means more drivers can fulfil a dream of experiencing a true Italian sports car for themselves.

“The Selection service is designed to bring motorists a VIP experience for the more discerning driver, which is why the Alfa Romeo 4C is the perfect addition,” continued Shaw.

“From dedicated VIP counters at our locations and specific model guarantee, Selection provides a mobility experience that’s a pleasure for leisure and business travellers alike.”