Etihad Airways is set to transform in-flight entertainment options with the introduction of eight live television channels which will broadcast live news and sport.
A host of live channels, including BBC World News, BBC Arabic, euronews and Sport 24, are already available.
CNBC, Japan’s NHK World Premium, and CNN, will be introduced during November; and Sky News Arabia will follow in the coming months.
The highlight of the sports coverage will include the US Grand Prix on Sunday, November 17th, and the Brazil Grand Prix on Sunday, November 24th.
Peter Baumgartner, Etihad Airways, chief commercial officer, said: “We are delighted to broadcast Formula 1 on many of our aircraft, ensuring that passengers who are flying on race day won’t miss any of the action.”
In addition to the Formula 1, passengers can also watch a wealth of live top sporting action this November including the ATP World Tour Finals, English Premier League and German Bundesliga matches, and Euroleague Basketball.
The major sports coverage continues in 2014 and includes the Australian Open, French Open and US Open tennis championships, the Winter Olympics, the Masters from Augusta and Ryder Cup golf, and the FIFA World Cup from Brazil.
Baumgartner added: “In-flight entertainment is a key part of the guest travel experience and the introduction of the eight live channels, from brands such as Sky News Arabia, CNN and the BBC, as well as top global action on Sport 24, will be a fantastic addition to Etihad Airways’ flights.”
All eight news and sport channels will be available on 21 Etihad Airways widebody aircraft by November 7th, which will increase to 37 widebody aircraft by the end of 2014.