For the first time, Tourism Australia, Virgin Australia and Etihad Airways have partnered on a national advertising campaign inviting British holidaymakers to travel on the Etihad Skypass.
The £870,000 campaign, which runs UK-wide throughout May, uses Tourism Australia’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising, directing consumers to find out more on the official website.
The TV advertisement is a 30 second spot that will reach around 70 per cent of the targeted leisure audience.
The film highlights why there’s nothing like an Australian holiday and showcases the outstanding service that comes with flying in the highest quality, comfort and style onboard Etihad Airways and Virgin Australia.
Andrew McEvoy, Tourism Australia’s managing director said: “We are thrilled to be working with Etihad Airways and Virgin Australia to show how achievable Australia is for British holidaymakers.
“There’s nothing like taking a journey in Australia and this campaign encourages people to travel beyond the cities to see stunning beaches, wonderful wildlife and taste the delicious food and wine on offer.”
Customers can fly to Brisbane, Melbourne or Sydney on Etihad and continue their journey within Australia seamlessly by code share on Virgin Australia.