Etihad Airways is launching Runway to Runway, a unique rewards program specially designed to support the fashion community’s international travel requirements.

Since announcing its fashion partnership with IMG in 2016, Etihad Airways has worked with the company and its fashion industry network to develop a bespoke membership program that offers specialised travel benefits.

Runway to Runway members are eligible to receive discounts on airfare and other services; preferred corporate rates for business travel; discounted cargo rates; and special group travel rates when traveling for photo shoots, showing collections overseas or conducting business globally.

Patrick Pierce, vice president of sponsorships, Etihad Airways, said: “Etihad Airways’ commitment to fashion has taken another step forward with the launch of Runway to Runway, a travel program delivering practical benefits to our friends in fashion.

“Last year, Etihad Airways became the first global airline to align with and support fashion professionals.

“Very few industries travel as much as the fashion industry does, spending tens of millions annually.

“Etihad Airways is an ideal brand fit for this jet-set industry that is ambitious, innovative and remarkable - all characteristics exemplified by Etihad’s world-renowned service and hospitality offering.”

As part of its global agreement with IMG, Etihad Airways supports 17 fashion events around the world annually.