Etihad Airways, the national airline of the United Arab Emirates, has officially launched its Facebook fan page with a major competition promoting new services to Malé, capital of the Maldives.
The winner of the promotion, titled ‘Escape to Paradise’, will receive round-trip airfares for two on the inaugural Abu Dhabi to Malé flight, transfers and four nights’ villa accommodation at SixSenses Laamu Maldives with full board.*
The ‘Escape to Paradise’ promotion involves fans completing a Facebook quiz to determine how romantic they are. Users will receive fun, instant feedback from the quiz, as well as be entered to win the grand prize trip. The competition will be available for participation and entry through to July 31, 2011 exclusively on Etihad Airways’ Facebook page.
Peter Baumgartner, Etihad’s Chief Commercial Officer said: “Social media channels are allowing companies to become increasingly creative and innovative with their marketing and communications approach. We are thrilled to officially launch this exciting campaign promoting Etihad’s services to the Maldives, one of the most romantic places in the world and a top honeymoon destination for our guests.
“This is just the beginning for Etihad. We are focused on creating compelling and exciting content and promotions for our fan base and will look for innovative ways to tell the Etihad story and further encourage people to fly on the world’s leading airline.”
Etihad’s facebook page includes images, videos and updates of the airline’s news, announcements and promotions, as well as content showcasing the airline’s fleet, cabins, destinations and sponsorships. It also features a dedicated careers page and flight search tab. Users can currently participate in discussions, take polls and ask the airline questions about a range of topics and events.
Etihad will commence operations to Malé, the capital city of the Republic of Maldives, on November 1, subject to government approval. The airline will operate a daily return service from its home base in Abu Dhabi to Malé International Airport, operating Airbus A320 aircraft on the route.
Malé will become the 67th destination on Etihad’s global network.