Etihad Airways, the Abu Dhabi-based national airline of the United Arab Emirates, has launched new kids’ packs, custom-designed to keep children content and entertained when flying with the airline. The launch of the new kits is well timed with the beginning of the busy summer season as more and more families take holidays with children.

Lee Shave, Vice President Guest Experience for Etihad Airways, said: “Travelling to new and exciting destinations is a special way for families to spend quality time together, but understandably, young children can get impatient with the journey time.

“We have observed that much of the traditional travel experience is aimed to suit adults, so we designed these kids’ packs to be both entertaining and educational, ensuring that both parents and children are happy.”

The kids’ packs include Etihad’s own children’s characters – Jamool the Camel, Kundai the Lion, Boo the Panda and Zoe the Bee – featured on fun, themed carrying bags. Inside, children will find items like colour-in finger puppets, sliding puzzle key rings, activity books, coloured pencils, card games, tic tac toe games and stickers, with the signature characters appearing throughout.

The packs will be available to children in every cabin on all flights longer than 1 ½ hours.

Additionally, on Etihad’s ultra long haul flights to Sydney, Melbourne, New York, Chicago,  Toronto and Brisbane, younger guests will be surprised with a second gift of entertainment later in the flight – mini, magnetic versions of multi-player games such as Snakes and Ladders, Chess, Draughts and Chinese Checkers.