Edward Thomas Hotels announces an exclusive partnership with Jaguar to be the first hotel group in the U.S. to offer the all-new 2011 Jaguar XJ for the exclusive use of its guests. The cars will be available to guests of Hotel Casa del Mar and sister property Shutters on the Beach, both in Santa Monica, for complimentary chauffeured rides within the beachside community.
“The XJ is a truly eye-catching luxury car. Its stylish yet sporty design gets immediate attention,” said managing director Klaus Mennekes. “The XJ is a blend of unique styling and intuitive technology that delivers a remarkable driving experience. Our guests appreciate fine cars and I am certain they will enjoy being driven in this exceptional automobile.”
The all-new Jaguar XJ (ETC Hotels have chosen the XJL model for extended legroom and comfort for its guests) is a contemporary luxury sedan combining stunning design and intuitive technology. The beautiful interior and exterior design of the car is matched by the most technically advanced engine Jaguar has ever created, offering a rich and exhilarating driving experience.
“It was a natural fit for Jaguar to partner with Edward Thomas Collection Hotels,” said Sharon Corrigan, vice president of marketing, Jaguar North America. “The Santa Monica beach area is a perfect backdrop to showcase the contemporary luxury and exquisite performance of the all-new XJ.”
The on-going partnership with Jaguar will allow guests the opportunity to travel from the hotels to destinations within Santa Monica on a first-come, first-served basis with compliments of the hotels. ETC hotel drivers will be thoroughly trained on all of the features of the all-new XJ by Jaguar product specialists.