Enterprise has announced plans to enter the Vietnam market with its flagship brand, Enterprise Rent-A-Car.

The National Car Rental and Alamo Rent a Car brands will follow into the market.

Enterprise appointed an affiliate of MP Logistics as its first franchisee in Asia at the 2017 Asian American Chamber of Commerce Connections Dinner earlier.

“Our robust growth is a tribute to the strong international reputation of our brands,” said Peter Smith, vice president of global franchising at Enterprise Holdings.

“We look forward to working with MP Logistics to further enhance our brands’ reputation.”

“We believe this partnership is just the latest example of ensuring that our loyal leisure and corporate customers are able to enjoy the high-quality service they’ve come to expect from our Enterprise, National and Alamo brands, no matter where in the world their travels take them.”

Next year, MP Logistics will begin providing long-term rentals under the Enterprise Rent-A-Car brand primarily to the employees of multinational companies with operations in Vietnam.

Over time, the offering will expand to include short-term car rental services for business and leisure travellers.

MP Logistics estimates that the average international customer will rent a vehicle for anywhere from one to five years - similar to vehicle lease programs in the United States, but with the added benefit of a local driver.