Enterprise Rent-A-Car has appointed Bioline as its franchise partner in the Baltic states of Estonia, Latvia and Lithuania.
This takes the company another step closer to achieving its goal of being available to renters right across Europe.
Over the past eighteen months, Enterprise’s strategy has been to build a global network that delivers value, choice and outstanding customer service to business and leisure travellers.
The company’s car hire network already extends across all parts of Western, Northern and Southern Europe with more than 1,000 branches.
The appointment of Bioline to serve the Baltic states provides a vital service to the many businesses developing links to these fast-growing economies.
Bioline is led by a management team with extensive experience in the Baltic car rental market.
The company has branches at the major airports for Tallinn, Riga and Vilnius, which provide outstanding access to the main centres of business.
Bioline plans to develop its network across the three countries.
Estonia, Latvia and Lithuania have recorded steady growth since joining the European Union in 2004 and have some of the fastest growing economies in Europe.
Following on from this agreement, a phased roll-out will see the familiar Enterprise Rent-A-Car brand appear at Baltic locations, alongside an integration programme designed to bring the businesses closer together both culturally and operationally.
Vice-president of global franchising at Enterprise Rent-A-Car, Peter Smith, said: “Customer service is Enterprise’s core business value.
“Throughout our expansion programme, we’ve focused on partnering with the best company in each country, and with organisations that share our dedication to customer care.
“Bioline has locations in the major airports within the Baltics and an excellent reputation for service and value.
“It’s clear that Bioline employees are committed to the business and are excited about the opportunities that this partnership will bring.
“This is the beginning of what we hope will be a long-term relationship to serve customers in these important countries.”
The Enterprise brand is currently available in 29 European countries with more to become operational in the coming months.