Enterprise appoints Megadrive Autovermietung as European franchise partner

25th Apr 2013
Enterprise appoints Megadrive Autovermietung as European franchise partner

Enterprise Rent-A-Car has announced the appointment of Megadrive Autovermietung as a new franchise partner, to extend the fast-growing network of Enterprise branches in Europe to include prime locations in Austria, Hungary and Slovakia including major airports and city locations.

The locations are set to open later this year.

With Enterprise’s combination of corporately owned markets and franchise partners, this latest appointment means that the flagship brand will soon be represented across 23 European countries.

Together these countries account for over 90 per cent of car hire demand in Europe.

Austria is a leading destination in Europe for leisure and business travellers, while Hungary and Slovakia are European growth stories, benefiting from a rise in tourism as well as an influx of external investment.

These three markets deepen Enterprise’s presence in central Europe, between the company’s wholly-owned operations in the UK, Ireland, France, Spain and Germany and an expanding network of franchise relationships in Southern and Eastern Europe.

Established in 2008, Megadrive Autovermietung has 12 locations in Austria, two branches in Hungary and four branches in Slovakia.

Together these branches provide on airport coverage across the countries’ major airports, with additional branches in core city locations.

Commenting on the new agreement, Karlheinz Wiener, managing director, Megadrive said: “We are very proud to be chosen as Enterprise Rent-A-Car’s partner in Austria, Hungary and Slovakia.

“Enterprise is renowned for its customer service ethos and its strong management. We believe that together we can provide a unique service level to customers in these three regions.

“Enterprise’s entrepreneurial culture opens up the opportunity to develop this relationship further as new vistas arise, to help us both grow stronger through our partnership.”

Enterprise also has rapidly expanding operations at airports and transport hubs across the globe through franchise and partnership agreements with independent local providers.

This includes Portugal, Italy, Greece, Austria, Hungary, Slovakia, Brazil and China.


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