East Coast train passengers between London and South and West Yorkshire are being offered the chance to save almost 30 per cent – or more than £100 – off the cost of their travel with a great new promotional deal.

It’s hoped the deal on turn up and go travel will also encourage more people who currently travel Standard Class, or who choose to drive, to try out the East Coast First Class Complimentary food and drinks service.

The new on-board service, featuring hot meals on weekday morning and evening trains, and a new Quiet Coach, has already helped the train operator to achieve a 29 per cent rise in passenger journeys made in First Class since the improvements were launched on 22 May.

East Coast also launched its new timetable on 22 May, which added 117 extra services every week and more than three million additional seats to its route.

East Coast Head of Revenue Suzanne Donnelly said: “We’re introducing a new East Coast First Off-Peak return fare, offering a great discount on the full First Anytime return, for travel between London King’s Cross and Doncaster, Wakefield or Leeds.

“The new East Coast First Off-Peak return is £239 to or from Leeds or Wakefield – a great saving of £102 compared with the First Anytime return. The new fare is also available between Doncaster and London at £224 – a saving of £39 compared with the East Coast First Anytime return ticket.

“It can be used for travel from London King’s Cross on the 05.50, 06.15 to Doncaster only, 06.30, 08.03 and then all remaining weekday departures to Doncaster, Wakefield or Leeds, except between 15.59 and 17.45 inclusive for those who begin their outward journey in London.

“It will also allow return travel into London on weekdays from 10.08 or later – meaning it can be used on the 08.15 from Leeds (08.27 from Wakefield and 08.45 from Doncaster) and then all trains to London for the rest of the day.

“With such an attractive discount, we’re sure more people will take advantage of this ticket and sample our new on-board service. We look forward to welcoming them to East Coast.”

The new East Coast First Class Off-Peak fare is being introduced by East Coast on a trial basis from 4 September 2011 until 1 January 2012.

City.Mobi

Also in Europe today, City.Mobi is celebrating the success of its new guide to London.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

London.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.