Emirates takes its premium onboard offering to greater heights

Emirates takes its premium onboard offering to greater heights

Reinforcing its commitment to providing the best onboard experience to its customers, Emirates (emirates.com) has unveiled a new range of products in its premium cabins. Customers in First Class and Business Class can look forward a new range of white Royal Doulton fine bone china, whose delicate relief pattern and subtle simplicity provides the ideal backdrop to showcase the diversity of Emirates’ extensive menu.

The redefined dining experience also includes the introduction of elegant Robert Welsh cutlery which adds to the contemporary and high-quality dining experience onboard.

“We are constantly seeking new ways to not only delight, but also surpass the high expectations of our discerning customers. By taking a fine dining experience they may have had as a benchmark, we at Emirates continue to innovate and raise the bar,” said Terry Daly, Divisional Senior Vice President, Service Delivery - Emirates. “Redefining not just our onboard product, but also the complete customer service experience is the result of painstaking attention to detail and extensive planning.”

The new service extends beyond the launch of new products, and resonates through the onboard dining philosophy to also include the exclusive introduction to the First Class dining range, such as stylish charger plates that are present in many leading restaurants, new salad and soup bowls, coffee mugs and teacups, as well as the introduction of soup dishes to the Business Class menu. In addition, approximately 5,000 cabin crew including Pursers, Senior Flight Stewards, and crew who operate in Business Class have been through an intensive training programme aimed at familiarizing the crew with not only the new product range, but also the new service philosophy.

The new service and range of cutlery, crockery and other products in premium cabins launched across all flights in Emirates’ main fleet in July, and will launch across the Airbus A380 fleet from 1st August, 2011. Additionally, passengers who travel on Emirates First Class and Business Class not only have the opportunity to enjoy the new service, but also experience some of Dubai’s leading hotels such as The Armani Hotel, Jumeirah Zabeel Saray, The Address Dubai Marina and Jumeirah Emirates Towers Hotel - where passengers, flying to and via Dubai, are offered complimentary hotel stays and 96-hour transfer visas. To take advantage of this great offer, passengers must complete their journey entirely in either Emirates First Class or Business class, between 1 August and 30 September, 2011 and book before 31 July 2011.

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