Emirates has partnered with six Dubai travel and tourism companies to make a strong appearance at the inaugural World Travel Market Africa trade show that gets underway today.

Emirates Airline joined Dubai Tourism & Commerce Marketing to present the best of Dubai on the Dubai Tourism Pavilion at WTM Africa.

Visitors to the Dubai Tourism Pavilion will be able to find the latest information on Emirates’ extensive global network and cabin crew in addition to information on the product, amenities and services offered by the airline.

“There has been a shift in global travel with increasing volumes of travellers now coming from Africa, the Middle East and Asia. Dubai’s geographical location – pretty much in the middle of the world is an ideal transfer point between many of these fastest-growing markets,” said Orhan Abbas, senior vice president, commercial operations, Latin America, Central & Southern Africa, Emirates Airline.

“In collaboration with our partners in the Dubai travel and tourism industry, we aim to further strengthen ties that have developed between Africa and the Middle East, and the WTM trade show offers just the perfect platform for this.

“The trade show augurs well for the sector’s value chain, as it showcases Africa’s immense potential to the world.

“Working together, sharing experiences and ideas is a good way to be primed for the abundant opportunities the continent provides,” said Abbas on the significance of the industry event.

Emirates, which took to the South African skies almost 20 years ago, has many significant firsts to its credit.

Emirates was the only international airline operating from the King Shaka International Airport when it launched its services and continues to be only long haul all year airline to fly from Cape Town.

Emirates currently serves more than 140 destinations around the globe with a young, technologically-advanced fleet of 218 wide-bodied aircraft that are equipped with industry-leading comforts.

Additionally, Emirates has the largest fleet of Airbus A380s with 47 currently in service.