Emaar Hospitality Group has partnered with Global Hospitality Services to access its global network to expand its brand reach and customer base in key segments of the market.

Global Hospitality Services will showcase Emaar Hospitality Group to leisure and corporate segments in key strategic markets underlining its service standards and innovative lifestyle experiences.

Emaar Hospitality Group has been at the forefront of innovative and modern lifestyle travel, highlighted by its three hotel brands - the premium luxury hotel and serviced residences brand, Address Hotels + Resorts; the upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts; and the new contemporary lifestyle hotel and serviced residences brand, Rove Hotels.

The diverse portfolio is innovative and futuristic as it meets the assorted desires of the modern business and lifestyle traveller.

Emaar Hospitality Group is truly shaping the hospitality industry and GHS is proud to be partnering with Emaar Hospitality Group to further strengthen its global brand reach.

Linda Bekoe, vice president of global sales at GHS commented: “At GHS, we enable the power of collaboration and collective capability to open doors and give a global voice to our hoteliers.

“We are proud to work alongside Emaar Hospitality Group in assisting its brands to further penetrate the market on a global level.

“The group holds the user experience at its heart, qualifying it to provide the customer with an experience that is second to none.

“We look forward to leveraging our relationships to provide an extended global platform Emaar Hospitality Group deserves.”

The partnership will cover the majority of key global markets such as the Americas, United Kingdom, Europe, India and China.

Olivier Harnisch, chief executive, Emaar Hospitality Group, said: “Since our inception in 2007, we have focused on redefining the hospitality experience and setting new industry benchmarks.

“Today with a growing portfolio of hotel projects in the UAE and international markets, Emaar Hospitality Group’s assets enjoy strong brand awareness and appeal among visitors to Dubai.

“Through our partnership with GHS, we aim to further build our brand value in key global markets, which will support us in our strategy of expanding our geographic footprint, and strengthening our brand appeal to visitors from our key source markets.”