El Al to sell ancillaries through Sabre

El Al to sell ancillaries through Sabre

Technology company Sabre Travel Network is now offering pre-paid baggage and other ancillary services from El Al.  Sabre-connected travel agents worldwide can now reserve and buy pre-paid baggage, pet transfers and unaccompanied minors. Seat reservations will follow later this year.

Hamish Broom, Sabre’s commercial director for distribution in Europe, the Middle East and Africa, said the sale of ancillary services, such as pre-paid baggage and pet transfers, is an extremely valuable revenue stream for airlines.

“The core of our business is to provide a global travel marketplace where suppliers can efficiently sell products in order to maximise sales, revenue and customer loyalty. Combining more sales and revenue opportunities for suppliers with more choices for consumers and the travel agents who serve them is beneficial for everyone in the chain.

“The sale of ancillaries through this marketplace generates important cost savings for both agencies and airlines. By using one platform to sell multiple products an airline can significantly reduce its IT costs. On the other hand, front-line travel consultants can improve their efficiency and customer service levels by being able to book and fulfill tickets and ancillaries together.”

El Al already has a multi-year content agreement in place with Sabre, and now joins a growing list of airlines, including Finnair, Alitalia, US Airways and Air France-KLM, to offer ancillary services and bundled fares through Sabre.