Eforea: spa at Hilton to open in Dubai

16th Mar 2011
Eforea: spa at Hilton to open in Dubai

An eforea: spa at Hilton will open shortly at the new Waldorf Astoria Ras Al Khaimah hotel currently under development in Dubai, UAE.

The eforea concept focuses on three signature spa journeys encompassing face, body, and massage treatments.

These are the Essentials Journey, which features a signature correcting facial using microcurrent technology to combine potent botanicals, cosmeceutical ingredients and a non-invasive facelift; the Escape Journey, which includes a set of holistic experiences fusing organic plant ingredients with traditional healing practices such as the Hilton head-to-toe revitalisation; and the Men’s Journey, which offers a signature body repair treatment.

The three signature spa journeys feature the product brands Kerstin Florian, LI’TYA and VitaMan, respectively.

eforea spa changing lounges feature dry and wet changing pods and a grooming unit, while the thermal lounges offer hot and cold therapies prior to the guests’ spa experiences, after which there is a transition lounge and finally a spa retail area.


Design features at the Hilton eforea spas include Vichy showers and treatment rooms with integrated music, aroma-diffusing and K-Lift, Age Management systems.

“Today we raise the on-property spa experience to a new level with the introduction of our innovative global spa concept - eforea: spa at Hilton,” said Dave Horton, global head, Hilton Hotels & Resorts.

“eforea delivers the high standards guests expect from Hilton and further reinforces our position as the stylish, forward-thinking leader of global hospitality.”

The first eforea: spa at Hilton debuted at Hilton Short Hills in Short Hills, New Jersey, US, last October.

Designed by the flagship brand of Hilton Worldwide, eforea is also available at Doubletree and Embassy Suites Hotels properties.

“Hotel owners and investors have long been searching for a turnkey spa solution that is easy to implement yet meets guests’ needs across the globe,” said Tyra Lowman, senior director of spas - full service and luxury brands, Hilton Worldwide.

“eforea’s new cutting-edge design concept is complemented by the ease of standard operating procedures, global supply agreements, an exclusive treatment menu and training - which together can make opening a new spa simpler and more profitable for our hotels.”

The eforea spa in Dubai will be accommodated within the new Waldorf Astoria Ras Al Khaimah hotel, which will comprise 349 bedrooms, outdoor swimming pools, 10 restaurants and bars, and a 450sq m (4,844sq ft) meeting and ballroom space.

The hotel itself will be located within the Al Hamra mixed-use development, located 40 minutes’ drive from Dubai International Airport. The complex will also provide hotel guests with access to an 18-hole golf course, a 600-metre private beach, a 3000-capacity convention centre and a shopping mall.

When the Waldorf Astoria Ras Al Khaimah opens in the fourth quarter of this year, it will be the second Waldorf Astoria property in the Middle East, following the opening of the Qasr Al Sharq in Jeddah, Saudi Arabia, in 2005.

Hilton Worldwide will not only manage the eforea spa, but also the Waldorf Astoria Ras Al Khaimah property, on behalf of the Al Hamra Group. The global hotel company already operates the Hilton Ras Al Khaimah Resort & Spa, Hilton Ras Al Khaimah and shortly the newly opening Doubletree by Hilton Ras Al Khaimah.

John Vanderslice, global head of Luxury and Lifestyle Brands at Hilton Worldwide, said: “The Waldorf Astoria brand is synonymous with timeless luxury and sophistication and we’re delighted to announce the addition of The Waldorf Astoria Ras Al Khaimah to our portfolio.

“Guests to the hotel can expect a truly luxurious experience, with the highest level of service and comfort, in spectacular and tranquil surroundings.”

The Waldorf Astoria Hotels & Resorts brand was launched four years ago and has now grown include to more than 20 hotels and resorts worldwide, with a further seven hotels due for development in London, Berlin, Shanghai, Jerusalem, Beijing, Beverly Hills, Montreal over the next two years.


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