Hilton Hotels & Resorts announces the expansion of its eforea: spa at Hilton menu with new treatments and products from skin care expert Peter Thomas Roth. The announcement follows the launch of a new in-room bath amenity collection created by Peter Thomas Roth with Hilton Worldwide’s flagship brand for its more than 540 hotels and resorts in 78 countries.
“Guest feedback has been incredibly positive as we introduce our new collection of in-room premium Peter Thomas Roth amenities at our hotels around the world. Extending Peter Thomas Roth’s on property presence into our successful eforea: spa at Hilton concept further elevates the experience we offer travelers as eforea rapidly expands to new countries and markets worldwide,” said Dave Horton, global head, Hilton Hotels & Resorts.
The new treatments developed by Hilton and Peter Thomas Roth launch in September and include the Clinical Peel & Reveal Dermal Resurfacer Peel and the Advanced AHA Anti-Aging Body Treatment, along with several supplemental retail products so guests can continue luxurious eforea: spa at Hilton experiences throughout their travels and at home.
Already one of the world’s largest spa providers with more than 193 spas across its portfolio, Hilton Hotels & Resorts launched eforea: spa at Hilton, its first global spa concept, in October 2010. Today, five eforea spas operate across the United States, Thailand, Australia and New Zealand with 93 locations in development. eforea: spa at Hilton is scheduled to arrive in mainland China with upcoming openings at Hilton Hangzhou Qiandao Lake Resort, Hilton Guangzhou Tianhe and Hilton Shanghai before year end. Six additional eforea spas are scheduled to open by year-end.
The eforea brand promise is to bring balance and wellness to the body and take guests on a transformative journey of the senses, helping them to emerge brighter. At the core of the eforea: spa at Hilton concept are three signature spa journeys that pair a therapeutic approach with transformative journeys of the senses. The Essentials Journey, which now includes these new Peter Thomas Roth treatments, is composed of powerful, technologically advanced treatments. The Escape Journey is a set of holistic experiences that integrate nourishing organic plant ingredients and traditional healing practices. The Men’s Journey is a collection of problem-solving, re-energizing experiences designed specifically for men.
eforea: spa at Hilton features some of the world’s top spa product brands, including: Kerstin Florian, a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources; LI’TYA, a holistic line sourced from Australia’s native resources; and VitaMan, a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men.
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