Verbier has announced the appointment of Ed Leigh as its new resort ambassador.
Widely respected as one of the premiere winter sports and off-piste ski resorts in the world, Verbier offers 191 runs of varying difficulties and is no stranger to playing host to some of the biggest names in skiing and culture.
From Richard Branson and Hugh Grant, to the British and Nordic Royal Families, the facilities truly are fit for a king.
Keeping with the theme of the Swiss resort, ski and snowboard guru Ed Leigh is himself regarded as winter sports royalty and his appointment brings a wealth of experience and knowledge.
In fact, Ed is regarded as one of the foremost authorities on winter sports in the world.
A well-known presenter of the BBC show Ski Sunday in the winter months, he has also commentated on three Winter Olympics and London 2012.
In the summer he stars alongside mountain biking star Rob Warner presenting the famous Red Bull X-Fighters series as well as a host of other live events for Red Bull TV.
Add to that work with Channel 4’s award-winning Freesports on 4, The BBC Series High Altitude, live work at Air and Style, The US Open and World Snowboard Championships and it’s clear to see that Ed has one of the most diverse portfolios in winter sports – and we haven’t even mentioned his time as editor of Whitelines Snowboard Magazine or his work with Extreme Sports.
In his new ambassadorial role Ed will bring together his expertise to help further establish Verbier’s image across a range of media – not least in dreaming up ideas and producing videos for the “action sports Youtube channel” MPORA.
And no-one is more excited than Ed himself.
“Verbier’s central location makes it the perfect touch base in the Swiss Alps for snowboarding, skiing and resort culture,” he said.
“It has a reputation as arguably the best spot in Europe for freeriding and pushing the boundaries of snow sport in the winter months and I’m excited to bring all this together and add a new dimension to the sports on show at the resort through new digital media.”