ebookers.com appoints MediaCom North as media planning and buying agency

ebookers.com appoints MediaCom North as media planning and buying agency

Leading online travel agent, ebookers.com, is paving the way for mobile travel by announcing the launch of its mobile website, which allows consumers to browse and book direct from their mobile phone.

As the first online travel agent in Europe to offer a fully bookable mobile service for multiple products, the new mobile site sees ebookers leading the way in driving m-commerce in the travel sector while responding to consumer demands and making the travel planning and booking process easier than ever before. Beta trials for the new website have shown that 70% of hotel bookings made through the new mobile website are for same day check-in - versus 15% of the bookings made through the desktop website - highlighting the convenience of the new service¹.

The new ebookers mobile site will give its customers full access to all flight, hotel and car hire products that are available on their desktop website - meaning that 95,000 hotels worldwide and thousands of flights and rental cars will now be available to ebookers customers via their mobile phones. The mobile site is optimised for touchscreen phones but runs on any phone with a mobile browser, enabling a hassle-free searching and booking experience wherever you are.

ebookers president Tamer Tamar said, “With the launch of our mobile site, we have taken a significant step forward in terms of meeting the needs of our customers. And we recognise the increasing importance to shop and book hotels, flight or cars anytime or anywhere for our customers. So if you’re on the move or already at your destination, simply take out your mobile phone and you will have full access to our entire inventory. That is why we have heavily invested in developing an easy to use, reliable and safe mobile website that allows our customers to do everything they can do on our regular site and continue to book easier and travel happier.”

The ebookers mobile website also allows you to access your personal account, including booking and itinerary information, and enables access to rich content for hotels such as detailed descriptions, reviews, maps and photo galleries.