ebookers.com, a division of Orbitz Worldwide, has become the first European online travel agent to offer rail tickets across the rail network in Great Britain alongside their flights, hotel and car hire offerings.
Where previously consumers would have to book rail in Great Britain separate from their other holiday components, ebookers is able to offer their customers more choice by providing a one-stop shop for planning and purchasing all of their travel.
ebookers have modeled their UK rail booking process off their easy-to-use booking system for flights, hotels and car hire, allowing their customers to book rail in Great Britain rail easier.
ebookers.com customers can book rail in Great Britain quickly and seamlessly across 21 different rail operating companies, with access to over 2,500 train stations and 20,000 trains per day.
Tamer Tamar, ebookers.com president, said: “This is a major landmark in online travel, and we are extremely proud to be the first European OTA to offer rail in Great Britain to our customers.
“We have invested considerable resources in ensuring that the ebookers user experience for rail matches the high standard set by our other products, so our customers can book easier and travel happier.
“Further down the line, we plan to roll out rail into additional countries we serve, with the option to package with other travel products, such as hotels.”
ebookers’ rail search and booking will be powered by SilverCore, a global rail platform developed by SilverRail Technologies.
ebookers.com plans to continue developing their rail product throughout 2013 and beyond, including user-interface enhancements, incorporation of rail into ebookers’ mobile offerings and additional ebookers sites in continental Europe.