easyJet sees spike in pilot applications following ITV documentary

easyJet sees spike in pilot applications following ITV documentary

Following the airing of the two part ITV documentary, easyJet: Inside the Cockpit, the low-cost carrier has seen a significant increase in interest from budding pilots to its careers website.

Visits to its careers page at easyJet.com increased to over 28,500 across both episodes during the two hours in which they were broadcast compared to typical user figures of 7,000 visits for a similar two hour period.

The number of woman registering interest in its Amy Johnson initiative has also risen substantially. 

easyJet’s Amy Johnson Flying Initiative aims to tackle an industry wide stereotype - by 2020, 20 per cent of its entrant cadets will be female having already doubled it over the last two years. 

easyJet currently employs over 3,000 pilots and launched a recruitment drive to attract up to 450 more earlier this year.

ADVERTISEMENT

Brian Tyrell, easyJet head of flight operations, said: “I am delighted to see so many people were inspired by the show resulting in record visits to our careers pages and an increased number of actual applications.

“We were approached by ITN Productions to make a programme about the recruitment and training of our pilots and were keen to showcase the process involved and I hope viewers now have a greater understanding of how stringent and demanding our training is as well as the sacrifices and dedication needed in pursuing what is, for most, a dream career.

“The show gave us a unique opportunity to not only show the professionalism of our pilots and operation but also with a heavy emphasis on the work we are doing to increase the number of female pilots, it showcased how we are leading the industry with our female pilot initiatives.”

In October 2015 easyJet launched its Amy Johnson Flying Initiative with the aim of doubling the number of female new entrant pilots to 12 per cent over two years. 

The initiative was really successful with over 600 applicants and so easyJet was able to achieve the 12 per cent target in year one - recruiting 33 female new entrant pilots.

These women have either started to fly with easyJet or are assigned to courses due to start in the coming weeks.

Encouraged by this success, easyJet has now set itself a more stretching target of ensuring that 20 per cent of new entrant cadet pilots recruited by easyJet in 2020 are female.

Based on current recruitment plans this would mean that easyJet would be recruiting around 50 female pilots a year.

This is a long term strategy, which is hoped will eventually lead to easyJet recruiting, retaining and developing many more female pilots.