easyJet is launching a pan-European, multi-media advertising campaign celebrating a new generation of travellers who were created because of the airline’s low fares and extensive network.
The advertising campaign aims to reflect and celebrate the diversity of easyJet’s passengers from families travelling on holiday to people visiting friends and family to easyJet’s growing number of savvy business travellers.
The television campaign launches in the UK from 15th September. The supporting outdoor campaign starts from 16th September. The advertising campaign will be run in 10 countries across Europe with a total spend of over £5m in total.
easyJet’s low prices and expanding network of destinations heralded the democratisation of air travel which has meant everyone is able to do more of the things they love – whether it be exploring new holiday experiences, new business opportunities or visiting friends and family.
Peter Duffy, Marketing Director for easyJet, commented: “For the past 18 years, easyJet has opened up Europe so we can all exercise our get-up-and-go in a way that simply wasn’t possible before. Today, 60m Europeans do so each year with easyJet. With this campaign, easyJet and VCCP are celebrating our customers, our people …‘generation easyJet’.”
The campaign sees an evolved creative look that seeks to really hero this generation of travellers in a truly unique way that has not yet been seen within the airline industry.
In print, new bold headlines are set against impactful reportage-style photography to inspire and ignite the get-up-and-go in all of us - always supported by the great destinations and prices people know and love easyJet for.
The TV ad, which is directed by Ninian Doff, an acclaimed young director who has directed music videos for the likes of Graham Coxon and Mykki Blanco. Ninian uses clever camera techniques and artful editing to bring to life the sheer diversity of ‘generation easyJet’.